team cookit
For starters, we love what we do. We love strategizing with our creators, helping them achieve their creative and financial goals. We love brainstorming with our brand clients, helping them craft campaign concepts that align with their goals. And we love bringing our creators and brands together to make some marketing magic.
We know that the secret to success in this business lies in the hands of expert creators who inspire, educate and entertain an audience loyal to them and their content. At CookIt, that expertise always leads the conversation between influencer and brand. Both are invited to our virtual table where they have the opportunity to talk, share goals and create a true partnership.
We are a boutique talent management agency representing a growing number of the top food creators in the business.
NEW BUSINESS DEVELOPMENT & PARTNERSHIP MANAGEMENT
MEDIA KITS AND CONTRACT NEGOTIATION
ADMIN SUPPORT, INCLUDING INVOICING AND TIMELY PAYMENTS
EDUCATION AND GROWTH STRATEGY
We are storytellers and strategy pros, the team you need to manage your influencer plan and deliver (exceed!) the results you want to see.
PARTNERSHIP STRATEGY AND CAMPAIGN CONCEPTION
TALENT CASTING AND RECOMMENDATIONS
CREATIVE BRIEFS AND LICENSING
CONTRACTING AND CUSTOM REPORTING
KIND WORDS
Alyssa Werner, Brand Partnerships & Influencer Managaement
Another exciting update from the CookIt team: we are so proud to announce that Carly has been promoted to Talent Manager! 🎉
@carly_vanderlee’s confidence, poise, and unwavering attention to detail have made her a standout on our team. Now stepping into managing her own roster, she’ll bring that same care to every aspect of her creators’ journeys, always championing them every step of the way. 🙌
Congratulations, Carly! We’re so excited to watch you thrive in this next chapter! 💛
It’s been a big week for @chefpriyanka on the CookIt Talent Roster, and one that says a lot about where she’s headed! 🎉
Yesterday, she hosted an invite-only launch party celebrating the debut of the first-ever Indian Samosa Bureka and a dairy-free Mango Lassi at @bubabureka in Greenwich Village, NYC. 🥭 Watching a chef whose mission is teaching people to live more sustainably bring that mission to life in a room full of people, plate by plate, is exactly the kind of moment we love celebrating!
And it’s not a standalone win: @chefpriyanka also just joined @publicismedia’s Creator Collective, a paid advisory board of nine culturally relevant creators spanning travel, sports, food, fashion, and beyond. She’ll help advise brands on strategy, trends, and creative activations across the industry.
Two very different rooms, same throughline: creators who are building real influence, not just posting about it! 🙌
We’re excited to welcome another incredible creator to our talent roster - Ashley of @theproteinsnackqueen! 🎉
Ashley is a Chicago-based creator, evidence-based nutrition and fitness coach, and the founder of Protein Snack Queen, a brand born from her own health journey that has grown into a trusted resource for approachable, high-protein recipes and practical wellness inspiration. She combines expert-backed nutrition with crave-worthy meals, fitness, and lifestyle content, making healthy living feel both attainable and enjoyable. Recently accepted into grad school to pursue her Master’s in Nutrition Science at Tufts University, Ashley continues to expand her expertise while inspiring her audience with practical, approachable nutrition. Whether she’s developing recipes or sharing life in and out of the gym, Ashley brings an authentic, energetic perspective that keeps her audience engaged and coming back for more!
We are so proud to announce that Lauren has been promoted to Senior Talent Coordinator! 🎉
Lauren’s curiosity, dedication, and constant desire to learn have made her an invaluable member of our team. She’s played a key role in securing long-term partnerships with incredible brands like @kingshawaiian, @rwknudsen, @absolutvodka, and @omahasteaks, while building genuine, lasting relationships with both our talent and brand partners.
Congratulations, @lala_shaw! We can’t wait to see all that you’ll accomplish in your new role. 💛🙌
CookIt made its way to @creatoreconomynyc in NYC this week! 🗽 Our Talent Manager & Acquisition Lead, @ronninicole, was in the room, and came back with one theme that kept showing up: brands are shifting from control to collaboration.
The strongest partnerships right now aren’t the ones where a brand hands a creator a script. They’re the ones where the creator leads with their own voice, and the brand trusts them to do it.
A few takeaways Ronni brought back to the team:
🏈 @nfl’s team talked about wanting content to live primarily on creator channels, not just get repurposed as branded content, because the best campaigns don’t just amplify a message, they expand the audience entirely.
🧽 @scrubdaddy’s advice on briefs: bet on the creator being the creator. Ditch the rigid CTA script and ask instead, “how would you approach your audience with our messaging?”
🛒 @bestbuy’s Allison O’Keefe put it simply: give creators the sandbox and the guardrails, then let them run with it.
At CookIt, none of this is new to us. It’s the same philosophy we’ve built our approach around from the start: trusting talent, staying close without micromanaging, and knowing that the creator almost always knows their audience better than we do!
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