team cookit
For starters, we love what we do. We love strategizing with our creators, helping them achieve their creative and financial goals. We love brainstorming with our brand clients, helping them craft campaign concepts that align with their goals. And we love bringing our creators and brands together to make some marketing magic.
We know that the secret to success in this business lies in the hands of expert creators who inspire, educate and entertain an audience loyal to them and their content. At CookIt, that expertise always leads the conversation between influencer and brand. Both are invited to our virtual table where they have the opportunity to talk, share goals and create a true partnership.
We are a boutique talent management agency representing a growing number of the top food creators in the business.
NEW BUSINESS DEVELOPMENT & PARTNERSHIP MANAGEMENT
MEDIA KITS AND CONTRACT NEGOTIATION
ADMIN SUPPORT, INCLUDING INVOICING AND TIMELY PAYMENTS
EDUCATION AND GROWTH STRATEGY
We are storytellers and strategy pros, the team you need to manage your influencer plan and deliver (exceed!) the results you want to see.
PARTNERSHIP STRATEGY AND CAMPAIGN CONCEPTION
TALENT CASTING AND RECOMMENDATIONS
CREATIVE BRIEFS AND LICENSING
CONTRACTING AND CUSTOM REPORTING
KIND WORDS
Alyssa Werner, Brand Partnerships & Influencer Managaement
A little glimpse into CookIt’s summer so far! 🌞 We’ve been heads down growing our talent roster, booking new partnerships, and keeping the momentum going, but we’ve also been making sure to actually enjoy the season (shoutout to Summer Friday!)
Swipe to see what the team has been up to!
Molly (Executive Vice President) - she’s been going to the beach every weekend with Sedona, spent a week in Maine with her husband eating endless lobster, and learned to play Mahjong (and even won her first hand!) 🏝️
Laurie (Founder & CEO) - highlight of her summer was a family trip to Hawaii to celebrate her nephew’s wedding (and eat all the buñuelos!) 💍
Ronni (Talent Manager & Acquisition Lead) - trying out new restaurants and escaped NYC for a July 4th trip to Miami and Bimini, which of course included a boat day! 🛥️
Lauren (Talent Coordinator) - trip to New York, attended a FIFA World Cup match in LA, and has been teaching Pro NBA Prep classes! 💃
Carly (Talent Coordinator) - went on her honeymoon in Scottsdale, AZ! ❤️
Megan (Talent Manager) - Maine, Block Island, and plenty of lobster rolls along the Connecticut shoreline! 🦞
Kira (Content Manager) - trips to LA, Knicks finals watch party and parade, and trying plenty of matchas! 🍵
Mariah (Talent Coordinator) - hanging with her foster kitties and attended the “Marilyn Monroe: Hollywood Icon” exhibit in LA! 🐈⬛
Aurora (Talent Manager) - horseback riding, making Fourth of July pancake art on the griddle, and kayaking with the dog! 🥞
Nothing beats meeting the brands we love in real life. 🧡
We spent the week at @specialtyfoodassociation’s Fancy Food Show in NYC catching up with old friends — @thespicehouse, @latourangelle, @colavitausa, @lifewaykefir, @elmhurst1925, @javafactoryroasters, @manischewitzco, @momofukugoods, @isignyamerica — and getting to know some new ones that completely stopped us in our tracks — @jesseandbens, @fishwife, @masa_chips, @davidprotein, @loopini, @eatshameless, @merkatobymarcus, @nongshimusa, @vermontcreamery, and @butchersbonebroth 👀
Swipe for a few of our favorite moments from the floor!
There’s just no substitute for shaking hands, tasting the product, and hearing the story behind it straight from the people building it.
Our founder @lauriebuck sat down with CJ Bruce on @themissingingredientagency podcast to talk about building creator businesses that last!
A few things covered:
🍳 What a decade+ in food media (@bonappetitmag, Fine Cooking, @betterhomesandgardens) taught Laurie about the creator economy
🤝 What actually makes a brand + creator partnership work
📊 Why conversion isn’t the whole story when it comes to measuring influence
🤖 Her take on AI and whether it’s coming for creator jobs
📈 Why the smartest creators are building beyond brand deals - a website, a product, a book, something that’s truly theirs
Full episode is live now on YouTube, Apple Podcasts, Spotify, and Amazon Music! 🎧
P.S. - CJ is looking to feature more food & beverage creators on the show - real conversations about building a business beyond brand deals. If that’s you (or someone on our roster reading this), reach out and we’ll make the intro!
Yesterday, we turned 11! 🎉 While we were busy celebrating, we were reflecting on how this past year has been our most exciting yet. We’ve grown in ways we didn’t expect - and the biggest sign of that? The CookIt Collective, our ground-breaking initiative focused on helping our creators grow beyond social media and build lasting businesses, brands, and opportunities. Not just partnerships - cookbooks, products, websites and more built with our invite-only network of trusted experts - the best in their field. More to come on that! Here’s to 11 years, and everything still to come. 🥂
Last week at CookIt, Talent Coordinator @carly_halper joined @bitsbitesblog and @thecookingmawma at the @nationalrestaurantshow in Chicago - continuing CookIt’s work of showing up alongside its roster, connecting with brands, and supporting their growth across the industry!
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