team cookit
For starters, we love what we do. We love strategizing with our creators, helping them achieve their creative and financial goals. We love brainstorming with our brand clients, helping them craft campaign concepts that align with their goals. And we love bringing our creators and brands together to make some marketing magic.
We know that the secret to success in this business lies in the hands of expert creators who inspire, educate and entertain an audience loyal to them and their content. At CookIt, that expertise always leads the conversation between influencer and brand. Both are invited to our virtual table where they have the opportunity to talk, share goals and create a true partnership.
We are a boutique talent management agency representing a growing number of the top food creators in the business.
NEW BUSINESS DEVELOPMENT & PARTNERSHIP MANAGEMENT
MEDIA KITS AND CONTRACT NEGOTIATION
ADMIN SUPPORT, INCLUDING INVOICING AND TIMELY PAYMENTS
EDUCATION AND GROWTH STRATEGY
We are storytellers and strategy pros, the team you need to manage your influencer plan and deliver (exceed!) the results you want to see.
PARTNERSHIP STRATEGY AND CAMPAIGN CONCEPTION
TALENT CASTING AND RECOMMENDATIONS
CREATIVE BRIEFS AND LICENSING
CONTRACTING AND CUSTOM REPORTING
KIND WORDS
Alyssa Werner, Brand Partnerships & Influencer Managaement
We’re excited to welcome another incredible creator to our talent roster - Ashley of @theproteinsnackqueen! 🎉
Ashley is a Chicago-based creator, evidence-based nutrition and fitness coach, and the founder of Protein Snack Queen, a brand born from her own health journey that has grown into a trusted resource for approachable, high-protein recipes and practical wellness inspiration. She combines expert-backed nutrition with crave-worthy meals, fitness, and lifestyle content, making healthy living feel both attainable and enjoyable. Recently accepted into grad school to pursue her Master’s in Nutrition Science at Tufts University, Ashley continues to expand her expertise while inspiring her audience with practical, approachable nutrition. Whether she’s developing recipes or sharing life in and out of the gym, Ashley brings an authentic, energetic perspective that keeps her audience engaged and coming back for more!
We are so proud to announce that Lauren has been promoted to Senior Talent Coordinator! 🎉
Lauren’s curiosity, dedication, and constant desire to learn have made her an invaluable member of our team. She’s played a key role in securing long-term partnerships with incredible brands like @kingshawaiian, @rwknudsen, @absolutvodka, and @omahasteaks, while building genuine, lasting relationships with both our talent and brand partners.
Congratulations, @lala_shaw! We can’t wait to see all that you’ll accomplish in your new role. 💛🙌
CookIt made its way to @creatoreconomynyc in NYC this week! 🗽 Our Talent Manager & Acquisition Lead, @ronninicole, was in the room, and came back with one theme that kept showing up: brands are shifting from control to collaboration.
The strongest partnerships right now aren’t the ones where a brand hands a creator a script. They’re the ones where the creator leads with their own voice, and the brand trusts them to do it.
A few takeaways Ronni brought back to the team:
🏈 @nfl’s team talked about wanting content to live primarily on creator channels, not just get repurposed as branded content, because the best campaigns don’t just amplify a message, they expand the audience entirely.
🧽 @scrubdaddy’s advice on briefs: bet on the creator being the creator. Ditch the rigid CTA script and ask instead, “how would you approach your audience with our messaging?”
🛒 @bestbuy’s Allison O’Keefe put it simply: give creators the sandbox and the guardrails, then let them run with it.
At CookIt, none of this is new to us. It’s the same philosophy we’ve built our approach around from the start: trusting talent, staying close without micromanaging, and knowing that the creator almost always knows their audience better than we do!
We’re excited to welcome another incredible creator to our talent roster - Jordan of @kentuckyginger! 🎉
Jordan is a Texas-based creator whose elevated yet approachable take on cocktails, food, travel, and gathering has built a thoughtful, engaged community. With a genuine love for well-made drinks and a well-set table, he brings a polished eye to everyday moments - creating content that feels both aspirational and attainable, making brand partnerships across spirits & cocktails, culinary & kitchenware, hospitality & travel, and home entertaining feel seamless!
A little appreciation post for the team behind our brand refresh! ✨ If you’ve visited our website over the past year - whether to learn more about CookIt Media, apply to our Talent Roster, or get in touch - you’ve already seen the incredible work of @laruecreativestudio.
As CookIt Media continued to grow beyond our roots in food and expand our talent roster, we knew our brand needed to evolve, too.
La.Rue Creative Studio helped us create a refreshed brand identity and website that truly reflects who we are today - and where we’re headed.
We’re so grateful for their partnership throughout the process and couldn’t be happier with the result. Thank you for helping shape this next chapter of CookIt Media! 💛
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